Basic Idea

CustomMailer is a tool for sending customized email using mailing lists. It involves three steps:

1) Create a Mailing List (with tabs separating the fields) which looks like:

Email First Last Date Category
fs@company.com Fred Smith 1/13/03 development tools
ann@agency.org Ann Taft 6/26/02 accounting software
Put column headings in the first row followed by a row for each possible recipient.

2) Create a Message Template using "tags" like |Email| which looks like:

TO: |Email|
FROM: me@mycompany.com
SUBJECT: Special offer on our |Category| products
Dear |First|,
On |Date| you asked about our |Category| products...

3) Select recipients in the Mailing List and hit Send to send each one a customized email like:

TO: ann@agency.org
FROM: me@mycompany.com
SUBJECT: Special offer on our accounting software products
Dear Ann,
On 6/26/02 you asked about our accounting software products...

For each row of your Mailing List, the values in each column are substituted for the tags |Email|, |First|, etc. in your Message Template to create the actual message sent out.